Privacy Policy

Who we are

This privacy notice for River Bend Medical Associates (“we,” “us,” or “our”) describes how and why we might collect, store, use, and/or share (“process”) your information when you use our website (“Site”), such as when you:

• Visit our website at www.rbmafamilydocs.com, or any website of ours that links to this privacy notice.
• Engage with us in other related ways, including any sales, marketing, or events

Our Patient Portal (hosted by Athena Health) has specific website privacy and patient privacy notices, accessibility statements, and terms of use. For specific privacy notices of athenahealth and the Patient Portal they provide to us and our patients, please follow the privacy links on our Patient Portal.

Our Site is maintained in the United States of America. BY using this Site, you authorize the export of your information to the USA and its storage and use as specified by this policy.

Links to External Web Sites

Our Site has links to external internet pages, including websites that might have information on health topics of interest to you and social media platforms. We not make any guarantee, warranty or representation regarding the accuracy of the information contained on other websites. In addition, we have no control over the privacy or security practices of external websites. You should read and understand the policies of all websites with respect to these practices. These links are provided for your general information and education only, and should NOT be relied upon for personal diagnosis or treatment. If you have health questions, please contact your clinician.

Questions or concerns?
Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services.

What personal data we collect and why we collect it

Personal information you disclose to us

In Short:
We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Site, express an interest in obtaining information about us or our products and services, when you participate in activities on the Site, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Site, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• phone numbers
• email addresses

Contact forms. Our website includes various contact forms. If you use a contact form, you may be providing us with your name, email, and/or phone number. We use this information to provide you with requested information or appointment instructions. We keep contact information for customer service purposes, but we do not use the information submitted through the contact forms for marketing purposes.

Sensitive Information. We do not process sensitive information on this website.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Authorize.net. You may find their privacy notice link(s) here: https://usa.visa.com/legal/privacy-policy.html.

Information automatically collected

In Short:
Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Site.

We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site, and other technical information. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

Analytics. We use Google Analytics to collect anonymous analytics data. You may read Google’s privacy policy here.

The information we collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Site and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity on the Site (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).

Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Site. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

Media. If you upload images to the Site, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies. Like many businesses, we also collect information through cookies and similar technologies.

Embedded content from other websites

Articles on this Site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How do we process your information?

In Short:
We process your information to provide, improve, and administer our services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Site, including:

• To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Site.

When and with whom do we share your data?

In Short:
We may share information in specific situations described in this section and/or with the following third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. The third parties we may share personal information with are as follows:

• Content Optimization: Google Fonts
• Retargeting Platforms: Facebook Custom Audience
• Social Media Sharing and Advertising: Facebook advertising and Instagram advertising
• Web and Mobile Analytics: Google Ads, Google Analytics and Facebook Ads conversion tracking

We also may need to share your personal information in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• When we use Google Analytics. We may share your information with Google Analytics to track and analyze the use of the Site. The Google Analytics & Advertising Features that we may use include: Google Display Network Impressions Reporting. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout . You can opt out of Google Analytics Advertising Features through Ads Settings
  and Ad Settings for mobileapps. Other opt out means include https://optout.networkadvertising.org/ and https://www.networkadvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the
  Google Privacy & Terms page: https://www.google.com/policies/privacy/partners/.

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

In Short:
We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.

For users that register on our Site (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible(for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

How we protect your data

In Short:
We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Site is at your own risk. You should only access the Site within a secure environment.

Do we collect information from minors?

In Short:
We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Site, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Site. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us.

What rights you have over your data

In Short:
If you are a resident of California, you are granted specific rights regarding access to your personal information.

If you have an account on this Site you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Changes to our Privacy Policy

We reserve the right to amend this Policy at our discretion and at any time. When we make changes to this Policy, we will post the updated Policy on the Site and update the Policy’s effective date. Your continued use of our Site following the posting of changes constitutes your acknowledgment of such changes.

Contact information

Our goal is to respect your privacy and we encourage user feedback to help us improve our privacy policies. If you have any questions or suggestions about this privacy statement, please contact us at:

River Bend Medical Associates

7248 South Land Park Dr. #205
Sacramento, CA 95831

Phone: 916-392-4000